A powerful Mexican family, the Carranzas, finds their world shattered when their patriarch, Joaquín Carranza, dies in a suspicious helicopter crash. His death exposes the fragile alliances and deep-seated rivalities within the tequila empire, Monarca. The family’s legacy, built on a foundation of wealth, tequila, and political influence, is suddenly thrust into uncertainty, forcing his children to confront a reality they had long ignored.
As the siblings grapple with their grief, long-buried secrets and personal ambitions rise to the surface. The eldest, Ana María, returns from a self-imposed exile in the United States and is immediately pulled back into the dangerous dynamics she tried to escape. Her brother, Joaquín Jr., struggles to fill their father’s shoes as the new CEO, while their other brother, Diego, battles his own demons and vices. The youngest, Celeste, navigates a complex political marriage that is deeply tied to the family’s power.
The series masterfully peels back the layers of the family’s glamorous public image to reveal a dark underbelly of corruption, extortion, and murder. Each episode delves deeper into the criminal underworld that underpins Mexico’s high society, showing how the Carranza fortune is inextricably linked to a violent and ruthless network. The search for the truth behind Joaquín’s death becomes a quest to uncover the very soul of Monarca.
Amidst the turmoil, the narrative explores themes of loyalty, betrayal, and the heavy price of maintaining power. The siblings must decide whether to continue their father’s corrupt legacy or forge a new, more righteous path for the company and their family. Their individual choices put them on a collision course with powerful enemies, including a cunning politician and a ruthless drug cartel leader.
The first season builds to a tense climax as the Carranza family’s internal and external conflicts reach a boiling point. Alliances are tested, betrayals are revealed, and the true cost of their wealth and name becomes devastatingly clear. The finale leaves the future of Monarca hanging in the balance, setting the stage for further drama and the inevitable battle for control over the family’s empire and soul.
Monarca – TV Series – Season 1 – Trailer
